For two decades, the annual Savills Ski Report has analysed the prime property market in the world’s top ski resorts – reviewing price changes, ranking the reliability of snow conditions and assessing future trends. It’s a period that has taken in peaks and troughs, including a global financial crisis, the UK’s departure from the EU and significant legislative changes for homebuyers. So what’s happening this ski season?
As Jeremy Rollason, head of Savills Ski, notes, over the past 20 years the Swiss franc has more than doubled in value against sterling, while prime prices in US resorts have increased by 228% and those in France by 197%. New developments in Europe include the rise of five-star branded residences such as the Six Senses resorts in Courchevel and Crans-Montana, and the W Residences in Verbier – though the trend arguably kicked off with the opening of The Chedi in Andermatt in 2014.
“Aman Resorts recently opened Aman Rosa Alpina in San Cassiano, Mandarin Oriental will launch in Cortina d’Ampezzo in time for the 2026 Winter Olympics, and Four Seasons is selling exclusive residences in the Park Gstaad,” says Rollason. “Global hotel brands want a foothold in these high-value, exclusive mountain resorts and this growth trend is likely to continue.”