In December 2015, an impressive indoor water park and sports complex opened in Courchevel, in the French Alps. Built at a cost of €63 million (£54 million), Aquamotion was an immediate success: it is now a year-round family favourite with a colourful array of waterslides, diving boards and wild surf rides. Upstairs, there’s a calm adults-only section with massage jets, indoor-outdoor pools and treatment rooms. The complex demonstrates how a multigenerational appeal can pay dividends even in the most exclusive Alpine resorts, replete with five-star hotels and Michelin-starred restaurants.
“All major ski resorts aspire to be multigenerational – somewhere that suits young children through to grandparents, whether skiers or not,” says Jeremy Rollason, head of Savills Ski. “Some do it much better than others. Aquamotion proved that even in a resort with the most expansive ski area in the world, the authorities are not standing still. Substantial investment continues.”
Multigenerational ski holidays are on the rise: luxury tour operator Scott Dunn says the number of mixed-generation groups travelling with it doubled between 2021 and 2023. So, although resorts are already under pressure to tick a multitude of boxes – strong snow record, dual seasonality, swift airport access, high-end shops and restaurants – they must provide something for all ages, from toddlers to octogenarians, if they’re to stay ahead of the game.