What’s it got that we love?
The very name of Hampstead evokes the intelligentsia. Perhaps it’s because Sigmund Freud lived here – his house is now an excellent museum – or because the “Hampstead novel” was a celebrated literary genre, or because there are no fewer than 75 commemorative plaques honouring illustrious past residents.
London’s hill village has always drawn interesting people, according to Neir Gigi, Savills head of residential sales in Hampstead. “You can still find its artistic and literary heritage, but it’s glossier and more cosmopolitan now,” he says. “Residents range from captains of industry to film, sports and music stars.” And Hampstead is lofty in more ways than one. “It’s the highest natural point in the city. You’ll find London’s most magical views here.”
Neir Gigi describes Hampstead Heath as “a massive magnet”. Unlike most London parks, it feels wild. It has mature trees and slopes that encourage kite-flying, sledging and picnics – not to mention a lido and three swimming ponds. That sense of joie de vivre continues on Hampstead’s lively streets, where “the pavement café culture makes you feel as if you’re on holiday”.
The neighbourhood’s cultural heritage is in plain sight. Romantic poet John Keats is commemorated at Keats House, and 18th-century Kenwood House is home to masterpieces such as Vermeer’s The Guitar Player and hosts excellent exhibitions and concerts.
