Emma Sims-Hilditch launched her design studio in 2009, using the skills she had honed working in film production for Ridley Scott. She has built an expert team of interior designers, architects and procurement managers, and prides herself on creating beautiful, intelligently designed spaces perfectly tailored to a client’s requirements.
Art is subjective
I’ve always loved art, and I see the value of what it brings to an interior. It’s such an expression of our personality. Sometimes I’m super-excited when I see a client’s art. But it’s all about subjectivity: what’s beautiful to one person will not necessarily appeal to another. What is lovely is working with an avid collector. I recently did an interior that featured a huge piece of Aboriginal art – it was 10ft long. You need to know about these extraordinary works at the beginning of a scheme so you can figure out where they’ll go. I always explore a client’s collection before starting to design their interiors.
Assess your aims
It’s vital to consider the thinking behind a collection. Is it for investment? Is the buyer interested in decorative art for the sake of filling walls? Or are they a keen collector? We recently had a couple of American clients who wanted to buy some important art for their Elizabethan manor house, so that meant a trip to Philip Mould on Pall Mall in London to look at his incredible 500-year-old pieces. Sometimes we go to auctions and sometimes we source decorative prints.